Businesses looking to add a win-win to their wine lists this season have a reason to celebrate, thanks to Bonterra Organic Vineyards and their new line of canned wines. Bonterra has found a way to leverage growing consumer demand for two separate categories into one sales juggernaut.
Bonterra’s new collection of 250ml cans includes Bonterra Sauvignon Blanc, Bonterra Rosé, and Bonterra Young Red, and it delivers on the growing demand for organically sourced wines and eye-catching, convenience-driven packaging.
Overall, cans are a safe bet for businesses today, with significant ROI for those placing cans on the menu and on the shelf. According to IRI, canned wine sales grew 69 percent in the U.S. in 2018, making it the fastest-growing wine packaging segment in the nation.
Additionally, Bonterra’s new cans are reaching consumers now, just when consumers are more interested and energized by the value offered by organic products, with the Organic Trade Association’s research indicating that the U.S. market for organic products surpassed $50 billion for the first time in 2018. Organic products are moving the needle with consumers, and brands like Bonterra are a reminder that fine wine can be organic, too.
Consumers Can Taste the Difference
Since 2012, Bonterra Organic Vineyards has grown by 69 percent, thanks to their prime positioning as the authority on great organic wines. The Bonterra brand is known and respected among consumers, giving their new products an advantage with consumers. And now they are leveraging that advantage to get their new canned wines in front of as many consumers and tastemakers as possible.
Their diverse portfolio of wines has captured consumer imagination, and now this latest extension to the line will drive home the Bonterra brand as cutting edge in the world of wine, and one which responds quickly to consumer demands, all year long.
"With summer knocking on our door and festive outdoor occasions on the rise, the release of our Bonterra cans allows fans to make the most of this summer's best moments," said Rachel Newman, Director of Marketing for Bonterra. "Perfectly portioned and perfectly portable, our cans deliver the same great quality as our acclaimed, 750ml organically farmed wines in a gorgeous, Instagram-ready package."
Whether they wind up on Instagram, Polaroids, or a still life painting, Bonterra’s organic canned wine will be a big hit with consumers. Breakthru Beverage is proud to bring these gorgeous canned wines to businesses throughout the country.