Australian wines have long held a place of fascination among American consumers, with their alluring blend of the exotic and familiar. The terroir “down under” has produced some incredible wines, and the latest to reach American shores comes to us courtesy of our friends at 19 Crimes.
Following up on the smashing success of 19 Crimes Hard Chard, the east Australian winery is breaking into the realm of white wines once more with the brand new 19 Crimes Sauvignon Block, a winning blend of Sauvignon Blanc and Chardonnay grapes which celebrates Australia’s winemaking past and bright future.
Feelin’ Like a Criminal
19 Crimes is a well-established brand, based on both the undeniable quality of their wines and the savvy way the brand has marketed itself to consumers. Their unique, slightly skewed aesthetic and enthusiastic embrace of new technology has positioned the brand as a go-to for 30-something consumers. As the latest 19 Crimes wine, Sauvignon Block maintains the brand’s direction, as established by huge consumer hits such as 19 Crimes The Banished, 19 Crimes The Warden, and others, and carries the message further into the realm of white wines. Like 19 Crimes Hard Chard before it, Sauvignon Block offers white wine lovers an entree into the portfolio, and perhaps Australian wines in general.
Consumers who enjoyed Hard Chard will love the delicate 90/10 blend of Sauvignon Blanc and Chardonnay grapes in Sauvignon Block. The result is a wine which is light, both in taste and color, and unique in character. Sauvignon Block is an approachable blend, bursting with aromas of passion fruit, grapefruit, gooseberry and guava. The wine is light bodied, clean and dry, with tons of juicy fruit in the front and a crisp, tart, acidity on the finish.
Pros and Convicts
The winemaking team at 19 Crimes has once again delivered a wine that consumers will adore. At Breakthru, we are thrilled to offer 19 Crimes Sauvignon Block, and the entire 19 Crimes portfolio. With each addition to the portfolio, 19 Crimes reaches more and more consumers, bringing them the story of the brand and its delicious wines.
Talk to your Breakthru Sales Consultant about making 19 Crimes part of your business and find out more about all the ways you can leverage 19 Crimes into higher wine sales.