Introducing Smirnoff Sourced

Jan. 27, 2016

The latest innovation from Smirnoff Vodka is infused with real fruit juice, bringing authenticity to an often artificially flavored category of the spirits business. Smirnoff Sourced responds to consumer demand for natural flavor choices and transparency about product ingredients. Naturally fresh and gluten free, this new brand features three deliciously-sourced flavors: Ruby Red Grapefruit, Pineapple, and Cranberry Apple.

What’s Inside?

Ruby Red Grapefruit: Zesty yet sweet and refreshing tasting.

Pineapple: Exceptionally juicy and vibrant flavor.

Cranberry Apple: The taste of crisp apple with a touch of cranberry sweetness.

-Exceptionally smooth, triple distilled vodka that is filtered ten times in a unique process for supreme clarity

-Made with real fruit juice from concentrate and other natural flavors (refrigerate after opening to preserve freshness)

-Contains no high-fructose corn syrup

-Gluten free

So What?

More and more, American consumers are attracted to natural products and are willing to pay more for a brand that contains ingredients that align with their standards. According to a recent study, purchase behavior based on label information (ie: trading artificial for real ingredients) increased +13% in 2015. * Similarly, the natural trend is becoming mainstream as restaurants and retailers continue to offer consumers a new depth of better-for-you options and line extensions.

Smirnoff Sourced’s quality and drinkability lends itself to simple-to-serve, easy-to-prepare cocktails that relate to day-time events and the impending patio season.

Simple Cocktail Recipes

Contact your Sales Consultant to learn more about the launch of Smirnoff Sourced in your market. 

_{*Reference: The Futures Company, all respondents age +21}