Don Julio truck drives sales in Illinois

Oct. 11, 2016

With its signature powder-blue paint job and classic lines, the Don Julio truck was an unmistakable presence at three big events in Chicago this September. Appearing before thousands of Illinois consumers, the Don Julio truck and its hardworking team raised awareness for the entire line of Don Julio Tequila’s incredible products. From anejo to blanco and 70yr to 1942, consumers could experience all of the marques in a unique and engaging environment.

Starting Friday, Sept. 30, the truck would make three big appearances in the Windy City. Friday brought a stop at the 28th annual Shaw’s Oyster Fest, where a sell-out crowd of 3,000 braved the rain to come out and celebrate this Chicago institution. The cocktail bars were fully stocked with Don Julio to meet the demand of curious consumers, and the truck crew posed for photos with the crowd.

Saturday brought another appearance at Green Tie Ball XXV, an annual fundraiser for Chicago Gateway Green’s Expressway Partnership Program. The truck provided great visibility for the brand and spread the word among the city’s affluent millennial population.

Don Julio wrapped up the weekend at the inaugural Fulton Street Market Fall Harvest Fest. Despite the threat of an impending storm, thousands of consumers ventured to the new West Loop street fest, and the Don Julio team was on site, pouring cocktails and serving up shots.

It was a long weekend for the Don Julio crew, but one that was full of smiles and great memories for consumers.