Ciroc Targets the Chicago Market with New Advertising Campaign

Feb. 3, 2016

Ciroc has focused in on Chicagoland in a quest to build a buzz and drive the brand in the second biggest spirits consumption market in the country*. Throughout this winter and spring, the popular brand is making a multi-million dollar, integrated advertising investment across highly visible channels including major TV networks, Social Media, and out of home.

Legal age consumers based in Chicago will no doubt be immersed in the advertising campaign. Take the opportunity to feature the Ciroc brand in a prominent way at your establishment in order to reap the benefits of these impressions. Here is a look at the number of ways your consumers will be encountering the brand:

-TV Spots.  Ciroc is the Official Toast of the NBA, and will have new TV spots featured during key NBA matchup games, as well as the All Star Game, Slam Dunk Contest, and during key Chicago Bulls games on Comcast Sports Net.  TV spots will also be featured on ESPN Happy Hour, Jimmy Kimmel Live, and on networks including Comcast Sportsnet Chicago, ESPN, BH1, and NBA TV.

Watch: Ciroc’s newest television ad

-A comprehensive digital media campaign will feature Ciroc’s sponsorship of NBA.com which will include digital video spots.  The campaign will also include presence on social media and key search sites.

Follow: Ciroc’s Instagram and Facebook to gather consumer insights

-35 outdoor billboards will be focused in 15 zip codes throughout Chicago. These high-impact ads are estimated to reach 50% of Chicago’s African American 21+ consumers multiple times throughout the five month campaign.

Chicago Outdoor: Click here to see where Ciroc outdoor billboards will be placed in Chicago.

Contact your Breakthru Beverage Illinois Sales Consultant to learn more about how you can leverage the Chicago marketing program for impact at your establishment, and to stock-up today on Ciroc Ultra Premium, including the newest addition, Ciroc Apple.

*Reference: US Census Data