Summer Festival Snapshot
Jun. 15, 2017
Summer festival season is upon us, and that means many of the top alcohol brands are going to be out in full force connecting with outgoing consumers, including the industry’s most influential buyer – the millennial. It’s a well-known fact that millennials love outdoor summer festivals, and it’s the perfect forum for our brand partners to tap into their spending power by engaging them in a unique and fun setting.
Below is a rundown of summer festivals where consumers can expect to enjoy a variety of Breakthru brands.
June
6/17 - Lincoln Park Zoo Brew
Various craft beer
6/17 - Micro Brew Mile Craft Festival
Various craft beer
6/23-6/24 – Winnetka Music Festival
Various craft beer
6/23-6/24 – Chicago Ale Fest
Various craft beer
6/23-6/24 – NHL Fan Fest
Diageo
July
7/7 – West Fest
Prairie Vodka, Phillips Distilling Co.
7/14-7/16 – Pitchfork Music Festival
Don Julio, Diageo
7/20 – Green City Market
Various craft beer and spirits
7/21-8/20 – Cirque du Soleil
Diageo, Russian Standard
August
8/3-8/6 – Lollapalooza
Red Bull
8/25-8/27 – Logan Square Food Truck Social
Prairie Vodka, Phillips Distilling Co.
All Summer
Arlington Race Track
Diageo