Smirnoff and Breakthru AZ Partner to Support an Open Arizona

Jun. 24, 2016

Breakthru Beverage Arizona, along with our supplier partner Smirnoff Vodka, the ONE Community Foundation and Fry’s Food Stores are proud to announce a brand new Pride promotion, taking place throughout Pride month in June.

During the month, a portion of the proceeds from the sale of Smirnoff Vodka purchased at Fry’s Food Stores will benefit the ONE Community Foundation to support educational programs working to build an Arizona that is Open for Business to Everyone.

The ONE Community Foundation is dedicated to educating and raising awareness about Arizona’s lack of equal protections and why those protections are so vital - not just for gay and transgender people, but for Arizona’s economic future. Through the UNITY Pledge, Open for Business, and change agent programs, the foundation is able to educate and engage the general public, business leaders, faith leaders and elected officials with the goal of creating an inclusive Arizona.

Breakthru AZ is doing its part to spread the message by building impressive Smirnoff displays in area Fry’s stores and making the bottles with a special ONE Community Foundation rainbow heart stickers. Sales Consultants and Merchandisers are also displaying in-store signage supporting inclusion and equality for all Arizonans.

Learn more about the program and One Community