Jack Daniel's Tennessee Fire Ready to Heat Up Minnesota

Feb. 18, 2015

"Jack Fire" will be available to order March 2nd, and the hot spirit offers establishments the opportunity to capture and retain business with 21- to 29-year-old drinkers who enjoy access to a liquor choice everyone can agree on.

Whiskey grew 6.2 percent in the U.S. last year. On top of that, flavored whiskeys, once considered simply a social media fad, have come into their own, with 4.5 million cases sold in 2013. That year, according to the Distilled Spirits Council of the United States, almost half — 45 percent, or 1.4 million cases — of the growth in whiskey sales came from flavored whiskeys.

The 70-proof spirit will be available in 50ml, 375ml, 750ml, 1L and 1.75L, with 100ml and 200ml joining the portfolio soon.

Contact your Wirtz Sales Consultant today for more information.