As a veteran of the beverage alcohol industry for nearly 30 years, Julian oversees National Sales as well as the company’s state business units in Illinois, Iowa, Minnesota, Nevada and Wisconsin as Executive Vice President. In that role, he is charged with overseeing all Marketing & Trade efforts, National Accounts, Sales Training and Strategic Initiatives in addition to ensuring an aligned route-to-market approach for the company's nationwide affiliates. 

During his tenure with the company, he has been integral in the company’s growth through the development of new facilities, integration of new technologies, acquisitions and the development of new supplier partnerships. Under Julian’s leadership, Wirtz Beverage Illinois has achieved stellar growth and industry recognition as the state’s leading distributor.

Most recently, Julian held the role of Senior Vice President for the company's Illinois, Iowa and Minnesota affiliates. In his previous position as Vice President of the Regal Division for Wirtz Beverage Illinois, he achieved consecutive years of growth and oversaw the launch of one of the industry’s first dedicated selling divisions. Prior to that role, he worked in senior management at Diageo and the J. Lewis Cooper Company.