Welcome To

Breakthru Beverage Wisconsin

Built on the values of integrity and quality, Breakthru Beverage Wisconsin has been in operation since 1945. Today, the company reaches every corner of the state, operating out of three strategically located facilities and providing partners with best-in-class services.

Formerly known as: Wirtz Beverage Wisconsin

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW ➞

Leadership

The Breakthru WI leadership team supports the company's core operations and strategic vision.

Cristina Desmond
President, Central U.S. Region

Chris Sperling
Executive Vice President, Wisconsin

Chris Sperling

Executive Vice President, Wisconsin

Chris Sperling joined CDI in 2008 after fifteen years in the restaurant industry. As the Division Manager of New England and ADS Division, Chris helps achieve company sales goals by organizing, directing and motivating our new england and account development specialists. Duties include coaching associates, coordinating, executing events and cultivating key accounts. Chris was an instrumental part in the restructure of our sales organization in 2014 and 2018. Chris’s career began in restaurants and commercial kitchens, where he supervised and managed all areas of operations. Chris brings a strong sense of leadership and his lead-by-example approach and has inspired others on the Account Development Team to develop their careers within CDI. He holds a Bachelor of Culinary Arts from Johnson and Wales University in Providence, Rhode Island.

Jesse Christen
Vice President of Sales, Milwaukee Region

Paul Nowak
Vice President of Sales, Outstate Region

Steve Walls
Director of Trade Development

Our Brands

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.