Joseph Marotta
President, Central-West U.S. Region
Joseph Marotta, Central-West U.S. Region President of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado, Nevada, Illinois, Wisconsin and Minnesota.
Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation. The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.
Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.
Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.
Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade.
Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.
David Lockie
Executive Vice President, Illinois
David Lockie serves as Executive Vice President of Breakthru Illinois, leading the company’s operations in Illinois and Tenzing. In this role, he drives the Illinois strategy and aligns priorities with the company's corporate and strategic vision.
David is a seasoned leader with more than 30 years of industry experience. Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota. There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.
Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.
He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery. At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.
David is a graduate of DePauw University.
Michael Shiffer
Vice President, Sales, Wine, Illinois
As Vice President of the Avant & Premier Division, Shiffer’s team is responsible for driving sales performance of all Breakthru Beverage IL suppliers in some of the most specialized accounts in the state. He is also tasked with properly aligning with Trade Development and building long-lasting relationships with customers and suppliers.
Prior to this role, he served as Director of the Horizon Division for Wirtz Beverage IL, where he led the team to peak performance year-over-year. The Horizon Division covers Chicagoland, Heartland and encompasses several teams that represent all WBI suppliers.
Prior to his time with Wirtz Beverage, Shiffer spent time with multiple distributors as well as the E&J Gallo Winery, where we worked as Field Marketing Manager, Division Manager and Director of Customer Development.
Shiffer began his career in the alcohol beverage industry immediately after graduating from the University of Iowa.
Al Bruni
Vice President, Sales, Spirits, Illinois
As a veteran of the beverage alcohol industry for over 20 years, Al Bruni joined Wirtz Beverage Illinois in 2011 as the VP for the Alliance Division. In that role, he was responsible for building and overseeing the division.
In January of 2013, Al transitioned into his current role as VP of Sales and Marketing Spectrum Division: Spirits for Breakthru IL where he is responsible for over 55 key spirit suppliers. Al also manages the Summit and Horizon sales division, as well as the Illinois shared divisions.
Previously, Al spent 20 years with Bacardi USA where he held in various sales management roles in 11 different states throughout the USA.
Al is a graduate of The University of Miami.
Daniel Mucciolo
Vice President, Sales, Moët Hennessy, Illinois
Darcy Traer
Executive Vice President, Sales, United, Illinois
An established leader in the Beverage Alcohol industry, Darcy joined Breakthru Beverage Group as the Canadian Vice President of Sales & Trade Development in July of 2018. In this capacity, he was responsible for the implementation and execution of sales strategies across the country in collaboration with our supplier partners. In October 2020, Darcy was appointed Executive Vice President of BBG Canada and is accountable for the organization's operations within the Market.
Prior to joining BBG, Darcy spent the previous 10+ years in progressive leadership roles at Diageo Canada, culminating his time at the company as Commercial Director. In this capacity Darcy oversaw the Business Analytics, Customer Marketing and Category Development teams, tasked with creating an execution strategy to consistently outpace the competition while premiumizing the company's portfolio. Darcy began his career with Maple Leaf Sports & Entertainment (MLSE) in Toronto as an Account Executive in 2006.