Canada flags
Welcome To

Breakthru Beverage Canada

With operations in Canada starting in 2014, Breakthru Beverage, formerly known as Wirtz Beverage, expanded to an international footprint becoming the exclusive broker for Diageo spirits and beer brands throughout the country. The Breakthru Beverage team is made up of a sales force who are equipped with advanced brand knowledge and industry leading selling resources in order to drive Diageo’s market share at the local level. Breakthru Beverage has been in operations for nearly a century in the United States and has brought to its Canada operations a vast amount of resources, including a proprietary training and development platform, market analytics, the latest technology, and renowned category expertise with the Diageo Reserve team. Breakthru Beverage works closely with provincial and territorial government authorities and independent retailers to consult on how they can grow their businesses with the great brands that Diageo has to offer.


Breakthru Canada Wine and Craft Spirits


Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Darcy Traer Headshot

Darcy Traer
Executive Vice President, Canada

Close Lorraine Ventresca

Lorraine Ventresca

Regional Vice President (Ontario)

Leading the Ontario sales region is Lorraine Ventresca, formerly the National Trade Director for Breakthru Beverage Canada. Previous to her roles within Breakthru Beverage Canada Lorraine held various  positions at Diageo Canada.  During her 18 years tenure she lead various teams in her capacity as Director, Sales Capability and Development, Director Customer Marketing, Director Pricing and Category Management.  Her broad cross functional knowledge makes Lorraine well equipped to manage and lead the largest region.

Renee-Claude Boily

Renee-Claude Boily
Regional Vice President (East)

Jay Osier

Jay Osier
Regional Vice President (West)

Close Sam David

Sam David

Vice President, Finance

Sam David leads the Finance agenda for Breakthru Beverage Canada. A Chartered Professional Accountant with over 14 years of experience, Sam is a proven leader with demonstrated expertise in various senior finance roles across the industry and in public practice.  

Most recently, he held the position of Director, Controller for Diageo Canada, leading the Accounting, Financial Control and Tax functions. 

Close Kermit Grant

Kermit Grant

Vice President, Human Resources

Leading the Company’s people agenda, Kermit is a seasoned Human Resource Professional  with over 18 years HR experience . He  joined the Breakthru Beverage team from Diageo Canada where he provided HR Business Partner services for the sales and marketing team across the country.  

Close Ian Buchanan

Ian Buchanan

Senior Director of Business Analytics
Ian Buchanan joined Breakthru Beverage after his successful tenure at Brown-Forman Canada as their commercial business manager. He has already built a long career in the alcohol industry, having served in various positions for more than 12 years at Corby Distilleries, including commercial insights manager and manager of business analysis. His strong passion for analytics and solid experience as a commercial leader make him an invaluable part of the culture at Breakthru Beverage Canada. Outside of the office, Buchanan is an active volleyball player and an avid runner who has completed four marathons.
Ryan Hannah

Ryan Hannah
Senior Director of Trade Development

Wesley Kwong

Wesley Kwong
Director of LL&S

Our Brands

With an unrivaled portfolio, we support the sale of Smirnoff, Cîroc and Ketel One vodkas, Johnnie Walker, Crown Royal, Baileys, Captain Morgan, Tanqueray, Guinness, Piper Heidsieck and Charles Heidsieck.