Welcome To

Breakthru Beverage Minnesota

Operating since 1956, Breakthru Beverage Minnesota is one of the state’s oldest distributors. The company combines decades of experience, award-winning route-to-market strategy, innovative technologies and a knowledgeable salesforce to lead the marketplace in the representation of world-class brands.

Formerly known as: Wirtz Beverage Minnesota


We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW ➞

 

Leadership

The Breakthru MN leadership team supports the company's core operations and strategic vision.

Cristina Desmond Portrait

Cristina Desmond
President, Central U.S. Region

Derek Holmes
Executive Vice President

Tara Marohl

Tara Marohl
Vice President of Off-Premise Sales, Wine & Spirits

Jeff Clarner

Jeff Clarner
Vice President, Beer

Our Brands

 

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

 

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us