About Us

Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $6 billion in annual sales.

News

See All News

Breakthru Beverage Group Sponsors No Kid Hungry’s Taste of the Nation Events to Fight Child Hunger
No Kid Hungry and Taste of the Nation raise $2.5M through collaboration with Breakthru Beverage and other supporters.  

Breakthru Beverage Illinois Is Now the Exclusive Distributor for the Iconic Moët Hennessy Portfolio
Leading luxury brands like Hennessy, Dom Pérignon, Veuve Clicquot, Moët & Chandon, Belvedere and more now available to order through Breakthru Illinois 

Breakthru Beverage Group Names Stephanie J. Soto Executive Vice President, Chief Human Resources Officer
Soto will succeed retiring CHRO Ann Giambusso in August 2022 

Who We Are

Our sales and logistics expertise stems from two industry pioneers. Today, it is brand building, marketing, consumer insights and market intelligence that drive the business forward.

Community Involvement

Community Involvement
Communities thrive when we all do our part and work together. We live and work in cities and towns all across the country and are proud to give back and to make them the very best they can be.

Social Responsibility

Corporate Social Responsibility
As industry leaders, we are dedicated to the promotion, selling and serving of alcohol in a safe and ethical manner.

Careers

Careers
We are looking for energetic colleagues who work purposefully and act with integrity. Join our team.