California’s The Bruery® and Bruery Terreux® Partner with Breakthru Beverage Nevada
Feb. 23, 2016
Breakthru Beverage Nevada, along with The Bruery and Bruery Terreux, announced a new agreement this week for state-wide distribution in Nevada.
"We’re very excited to be relaunching our brands in Nevada through Breakthru Beverage,” said Jonas Nemura, Senior Director of Operations and Distribution at The Bruery and Bruery Terreux. “They’ve built a team of knowledgeable craft beer specialists within their impressive operations which cover beer, wine and spirits. They represent a great balance of size with specialization."
Founded in 2008, The Bruery is a boutique craft brewery located in Orange County, CA that began as a small, friend & family run business by now Master Cicerone®, Patrick Rue. The brewery quickly gained acclaim for its beers with experimental flavor combinations and an outstanding barrel-aging and a sour beer program that has produced some of the most coveted beers in the world.
In 2015, the company decided to divide itself into two brands, The Bruery and Bruery Terreux. The Bruery continues to focus its efforts on uniquely crafted classics, such as the hoppy Belgian-style golden strong ale Mischief® and the sessionable Belgian-style table beer, Jardinier®. Bruery Terreux, however, will be concentrating on more farmhouse-style ales fermented with wild yeasts, as well as oak-aged sour ales like the immensely popular red wine barrel-aged Flemish-style red ale, Oude Tart®. Located a few miles from The Bruery, Bruery Terreux has its own dedicated fermenters, barrel-aging space, bottling line, and massive 250 BBL new oak foeders which allows Rue and his team to work exclusively on wild and sour beers in a state-of-the-art environment.
At launch, Breakthru Beverage Nevada will carry an assortment of beers from both portfolios, including Jardinier, Mischief and Or Xata® from The Bruery, in addition to Oude Tart, Rueuze® and Saison Rue® from Bruery Terreux. An assortment of other styles and seasonals will also be available in the near future, both in draft and their signature 750 mL bottles.
“Breakthru Beverage is honored to now represent The Bruery and Bruery Terreux brands in Nevada,” said Michael Shetler, Craft Brand Specialist at Breakthru Beverage Nevada – Vegas. “They strive for perfection in every beer they produce and they exemplify the ingenuity and creativity of American craft brewers everywhere. The Bruery has helped redefine how people think about beer and we are very excited to help spread that message across Nevada.”
"I am so proud to partner with the dedicated beer experts at Breakthru Beverage,” said Patrick Rue, Founder and CEO of The Bruery and Bruery Terreux. “Nevada is such a fun beer market, and I know there’s a lot of opportunity for some culinary innovation when it comes to our beer and the amazing, innovative restaurants in Vegas."