Double your Dollars by adding D.E.W and a Brew to your Menu

Mar. 4, 2015

According to Beverage Information Group, Irish Whiskey is the fastest-growing spirits category in the United States, and the surge in consumption is only the beginning. More than 80% of the market share is owned by one brand, providing the opportunity for others to gain speed. 

One such brand is Tullamore D.E.W, an authentic Irish whiskey that was first distilled in Tullamore, Ireland in 1829. In 2013 alone, Tullamore D.E.W sales grew 73%, outpacing the leading Irish Whiskey competition by three times, according to International Spirit Research.

The month of March provides two exciting on-premise opportunities to drive profit: the week of the St. Patrick’s Day holiday and the big college basketball tournament. 

Take the opportunity to increase Irish Whiskey profits and double your dollars by featuring a shot of Tullamore D.E.W and a brew on your menu. Preliminary placement of this boilermaker has proven to sell when it is placed, particularly at Irish and sports-dedicated bars and establishments. 

Contact your Wirtz Beverage Sales Consultant to order-up on Tullamore D.E.W in time for the month’s festivities. 

DOWNLOAD D.E.W AND BREW TABLE TENTS