4 WAYS TO DRIVE YOUR BUSINESS WITH JACK DANIEL'S
Jul. 2, 2015
Just awarded the prestigious Supreme Brand Champion honor from The Spirits Business, Jack Daniel’s is more than just whiskey.
"There could really be no other deserving winner than Jack Daniel’s," said The Spirits Business, which names one Supreme Brand Champion annually who has performed the strongest and most admirably within its category.
Identifying ways to attract Jack Daniel’s fan base can help sales at your establishment, as its "solid consumer fidelity" helped it move 11.7 million cases in 12 months, with no signs of slowing down.
Use these tips to authentically win the trust of the Jack Daniel’s crowd.
1) Understand the heritage: A big part of Jack Daniel’s culture is its history. Educate yourself on the unique story of Mr. Jasper "Jack" Newton Daniel and the products that bear his name. A good place to start: the Jack Daniel’s Distillery is the oldest registered distillery in the U.S.; Mr. Jack built his distillery in Lynchburg, Tenn., because of its iron-free water from the Cave Spring; and Jack Daniel’s Old No. 7 Tennessee Whiskey was named best whiskey in the world at the 1904 St. Louis World’s Fair and Centennial Exposition.
Download this fact sheet to learn more!
2) Diversify your Offerings: The Jack Daniel’s portfolio includes options for every whiskey-lover, further cementing its place as the top choice for whiskey connoisseurs worldwide. Offering the full portfolio—which includes flavor extensions Jack Daniel’s Tennessee Honey and Tennessee Fire, and premium offerings of Jack Daniel’s Gentleman Jack, Single Barrel, Sinatra Select and soon, Single Barrel Barrel Proof—gives you the opportunity to reach more consumers.
3) Merchandising and Menu Placement: Three-quarters of consumers make purchase decisions before entering the retail environment, Symphony IRI Group says, and this behavior is helping to support healthy lift by feature and combined feature and display merchandising tactics. Featuring a high-impact brand like Jack Daniel’s Tennessee Whiskey will help to draw-in consumers.
Know its Differentiators:
Jack Daniel’s is the only distillery in the world that still makes its own barrels. See how it’s done here, and share this unique attribute with your customers:
Contact your Wirtz Beverage Sales Consultant for more Jack Daniel’s insight, and to order today!