Breakthru Beverage Group donated more than 25,000 food items to local food banks across its 14 markets throughout the United States and in Canada as part of its inaugural Breakthru Gives Back week last month. The company-wide volunteer initiative encouraged its 7,000 employees to unite together to make a positive impact in the communities where the North American spirits, wine and beer wholesaler operates.
Breakthru holds a steady commitment to the communities in which they live and work, and regularly supports charitable initiatives to make them the best they can be. Breakthru Gives Back week serves in addition to the longstanding community partnerships each market is proud to represent.
“We encourage our employees to join together to make a positive impact in their local communities,” said Greg Baird, President & CEO. “We are beyond proud to have leveraged our scale to help address hunger needs across the country.”
During Breakthru Gives Back Week, each Breakthru market hosted an on-site food drive where employees donated food to be delivered to local food banks, selected by the individual markets.
Danny Wirtz, Vice Chair of Breakthru Beverage Group, commented, “Our community involvement efforts is a core aspect of our identity. As an industry leader, we are dedicated to being a force for good and steering positive change whenever possible.”
Breakthru is proud to hold valuable partnerships with local and national organizations across all its markets such as the annual Breakthru Beverage Arizona Charity Golf Classic, BUILD Chicago, the American Red Cross, CASA Foundation, Make a Wish Foundation and many more.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation.