Welcome To

Breakthru Beverage Wisconsin

Built on the values of integrity and quality, Breakthru Beverage Wisconsin has been in operation since 1945, formerly known as Wirtz Beverage Wisconsin. Today, the company reaches every corner of the state, operating out of three strategically-located facilities and providing partners with best-in-class services. 

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

David Lockie

David Lockie

President, Midwest Region

David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.

David is a seasoned leader with nearly 32 years of industry experience.  Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota.  There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.

Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.

He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery.  At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.

David is a graduate of DePauw University.

Nate Phippen

Nate Phippen

Vice President Sales, Wisconsin

As Vice President of Sales, Nate Phippen oversees all sales and marketing efforts for Breakthru Beverage Wisconsin the Wirtz Family’s first wholesale wine and spirits company purchased by Arthur Wirtz in 1945.

As a 20-year veteran of the beverage business, Nate previously worked as a Vice President of Sales at Wirtz Beverage Illinois.  There, he led multiple selling divisions through new route to market strategies and was responsible for their consistent performance and marked growth.  

He majored in Economics at Northern Illinois University, where he was a member of the Delta Sigma Phi Fraternity.

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of beer, wine and spirits.

Justin Cantoni

Justin Cantoni
Craft Beer Sales Manager

Dan Dufek

Dan Dufek
Beverage Development Specialist

Al Faber

Al Faber
Fine Wine Specialist

Phil Kuhl

Phil Kuhl
Craft Beer Specialist

Dave Stefanski

Dave Stefanski
Fine Wine Specialist

Eric Swanson

Eric Swanson
Director of Sake

Alchemy Room

Nestled within the walls of Breakthru Beverage Wisconsin's 130,000 square foot state-of-the-art facility is the Alchemy Room. A beverage education and development lab hosting special events, trainings, demonstrations, recipe tastings, educational seminars, cocktail competitions, product kick-offs and so much more. The Alchemy Room translates the brands you love into an experience.

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us