Brand New Branded Videos


TV is changing, and advertisers are adapting with new and exciting ways of delivering messages to consumers. Today, more consumers than ever are watching videos online as part of their daily routine. Millennials in particular are tuning in to web and social videos, and they’re not the only ones. Research from Wordstream found that 85% of U.S. consumers are routinely watching videos online, up from just 36% in 2016, according to an eMarketer survey.

To reach the modern internet-focused audience, our brands are cracking the viral video code and producing branded content that consumers want to see, and leveraging product placement in film and television to create ads that become anticipated events in themselves. The latest example comes from Old Forester, who partnered with the makers of Kingsman 2 to produce a new bourbon, Statesman, which featured prominently in the film. Stolichnaya had a similar coup earlier this summer with Atomic Blonde, and the many teaser trailers released in anticipation of the film.


More traditional advertisements have also been elevated as they moved to the internet. Brands like Reyka and Tullamore D.E.W. have created popular campaigns that not only convey information about the brand but also set a tone for the brand that helps foster a connection with consumers.


Internet video also offers an opportunity to amplify traditional television campaigns. This year, Smirnoff launched a new series of advertisements with Ted Danson, supported by a lineup of engaging, short and shareable clips online. Crown Royal also kicked off a new program geared toward football season, with longer, expanded versions available online.


Branded videos on the internet are already reaching consumers in a way that television advertising cannot duplicate. Talk to your Breakthru Sales Consultant about how to take advantage of the changing world of advertising, and how our brands can help your business grow.

Read Next Article See all South Carolina news