Moët & Chandon Goes Electric with Formula E

12/26/2018

 

Moët & Chandon has been making fine wines for 275 years. And now their legendary Champagne will be toasting the champions of one of the world’s newest motorsports: Formula E street racing. Starting with the official season kickoff, Dec. 15, Moët & Chandon will be the official Champagne Supplier for Formula E Championship, the world’s first fully electric, international, single-seater category in motorsport. 

Sustainable Speed

Champagne provided by Moët & Chandon will be all over Formula E, from the VIP lounges to the Allianz E-Village fan zone to the winner’s podium for each of the season’s races. Moët & Chandon’s prominent placement is a great way for the brand to reach motorsport fans, and the partnership also reinforces the winemaker’s continued commitment to passing on the very best to future generations through sustainability, technology and innovation, according to the company, a vision that is shared by the organizers behind Formula E.

Of course, Moët & Chandon has a long history of involvement in motorsport, tracing back to the 1930s and up through today. Stéphane Baschiera, President & CEO of Maison Moët & Chandon, recently praised the company’s newest motorsport partnership, calling Formula E “an innovative brand that supports the future of sustainable mobility. As a Maison that has made technology an essential component of our strategy— from the broad scope of our R&D to the precision of our sustainable viticulture practices— it is a pleasure to work with Formula E, who operates at the forefront of technology and rethinks the future.”

Racing to a Brighter Tomorrow

As a 275-year old company, Moët & Chandon is a testament to the power and value of sustainability. Today, the company is not only a leader in the Champagne category, but also in sustainable viticulture techniques and technology. Eleven years ago, Moët & Chandon obtained ISO-14001 certification for each one of its locations and all its activities, reaffirming the company’s commitment to improving resource efficiency and reducing waste across the board. Then, again, in 2014 Moët & Chandon obtained a double sustainable viticulture and high-quality environmental certification throughout its estate, according to the company.

Moët & Chandon’s partnership with Formula E is a clear show of support for the race, as it seeks to fight climate change by championing electric vehicles, both on the track and off. The series itself was recently awarded ISO 20121 certification for leading the way in sustainable practices at events. Alejandro Agag, Founder & CEO of Formula E reflected on the sport, as it enters its fifth season, saying, “we’ll be celebrating the most memorable moments in style together with Moët & Chandon. This partnership is yet another demonstration of the continued growth of Formula E.”

See You at the Finish Line

The season kicked off in Saudi Arabia on Dec. 15, with BMW I Andretti Motorsport’s António Félix
Da Costa taking the top spot, edging out defending champion Jean-Éric Vergne of DS TECHEETAH Formula E Team for the start of what promises to be an intense competition. The next race is coming up on Jan. 12 in Marrakesh, as the series winds its way through South America, Latin America, Asia, and Europe before wrapping up in July with two races in New York. Throughout this exciting season, Moët & Chandon will be front and center for racing fans following the action on TV. 

Ask your Breakthru Sales Consultant about how your business can build on this incredible branding opportunity for Moët & Chandon.

 
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