Throughout his career, Sean “Diddy” Combs has made a name for himself as a rapper, a fashion designer, an actor, an entrepreneur, a mogul and more. He is almost as versatile as the grapes that went into the new CÎROC VS Fine French Brandy. This latest release from CÎROC pushes the brand beyond the vodka and flavored vodka categories, but maintains the brand’s “commitment to excellence, innovation and celebration,” according to a release from Diageo Spirits. CÎROC VS, or “Very Special,” promises to expand opportunities for CÎROC to meet consumer needs.
"I thrive on opportunity,” said Sean “Diddy” Combs, talking about the launch. “CÎROC consumers drink aged brown spirits alongside CÎROC Vodka, so it was obvious that it was time to take CÎROC further than it had ever gone. CÎROC VS is changing the game."
Master distiller and CÎROC co-founder Jean-Sébastien Robicquet oversees the production of CÎROC VS in the South of France, drawing upon a select grape harvest and distilling the finished spirits in traditional Alembic copper pot stills, which provide unparalleled smoothness. CÎROC VS is matured in French oak barrels, bringing out the rich, complex flavors of the grapes. Finally, CÎROC VS is blended, using exceptional aged brandies, to create a luxurious taste profile with rich notes of fresh fruit, vanilla and a hint of French oak. CÎROC and Diageo are positioning CÎROC VS as a year-round brandy, to be enjoyed neat or on the rocks, or in its signature cocktails: The Rising Sun and the CÎROC Sidecar.
Rising Sun
2 oz. CÎROC VS
.5 oz. Orgeat
2 dashes Angostura bitters
Glassware: Coupe Glass
Directions: Combine all ingredients in a mixing glass. Add ice and stir for 20 seconds. Strain into a coupe glass and garnish with a lemon twist.
Garnish: Lemon Twist
CÎROC Sidecar
1.5 oz. CÎROC VS
0.5 oz Lemon
1 oz. Triple Sec
Glassware: Coupe Glass
Directions: Add all ingredients to a cocktail shaker with ice. Shake vigorously until all ingredients are chilled. Double strain into a coupe glass rimmed with sugar.
Garnish: Sugar Rim
CÎROC VS is currently on an eight-city tour of the U.S., engaging with consumers and raising brand awareness among tastemakers coast-to-coast. In addition to the “VS Lounge” bringing the CÎROC VS experience to key markets throughout the country, CÎROC ambassadors and experts will travel the country to interact more directly with consumers, retailers and top accounts, extolling the quality of CÎROC VS and educating the public on the superior drinking experience of CÎROC VS.
Breakthru is proud to bring this groundbreaking brandy to businesses throughout North America. Talk to your Breakthru Sales Consultant today to place an order for your business, and grow along with CÎROC.