In recent years, Captain Morgan has earned a reputation for pushing the boundaries of what we can expect from rum. And each time, consumers have responded with an overwhelming “AYE, CAPTAIN.” Rum-lovers are embracing new flavors, limited editions and innovative packaging designs, and consumers new to the category are finding an easy point of entry through the Captain’s flavored offerings. The latest addition to that lineup, Apple Smash, is poised to deliver a big win for businesses this season.
Much like the enduringly popular Jack-O-Blast pumpkin rum, Apple Smash is perfectly suited for the fall. From the scratch-and-sniff packaging to the intriguing, green liquid, Apple Smash taps into all the elements of the season that consumers love the most. Sarah Ramsey of Wide Open Eats says Apple Smash “goes down smooth” simply chilled, or as the star of fall-tinged recipes, like an apple pie cocktail of Apple Smash and cinnamon whiskey, or something a little more traditional:
CAPTAIN MORGAN APPLE SMASH & SODA
Ingredients:
1.5 oz. Captain Morgan Apple Smash
4 oz. Club Soda
Instructions:
Muddle mint leaves in a highball glass. Add rum and ice, then stir.
CAPTAIN MORGAN APPLE SMASH & GINGER
Ingredients:
1.5 oz. Captain Morgan Apple Smash
4 oz. ginger ale
Lime, for garnish
Instructions:
Pour rum into a glass of your choice, then add ice and stir. Garnish with lime.
On the ground, the Captain Morgan team is out in the market this fall, introducing Apple Smash to consumers by distributing free apples at on-premise events and showing consumers how to turn the apples into their very own glasses using a special tool called the “Apple Smasher.” This novel approach will continue through the end of October, but Apple Smash will continue to be available year-round, according to Linda Bethea, Vice President of Captain Morgan.
"Captain is always looking for the most fun way to enjoy our delicious range,” said Bethea, “and what could be more fun than drinking Apple Smash out of a cored apple? This flavor is ripe for the pickin'…and drinking."
We are excited to bring this appealing beverage to your business, and we hope it will become one of your core spirits this season. Talk to your Breakthru Sales Consultant to place your order and to learn more about how you can grow your business with Captain Morgan Apple Smash.