One of the most cherished traditions this time of year is the holiday house party, and this year, it’s going to get something of an upgrade. That is all thanks to Captain Morgan’s Chief Party Officer, Adam Devine, who will be requesting permission to come aboard one lucky fan’s holiday party.
It’s all part of a brand new contest open to Captain Morgan fans 21 years and older. The goal is to find the (non-elf) person with the most holiday cheer and turn their holiday gathering into an epic event, with ugly sweaters, a life-sized snow globe, and special appearances by Devine and the Captain himself.
Let your customers know that to enter the contest, all they need to do is follow the Captain Morgan account on Instagram, @CaptainMorganUSA, leave a comment explaining why they have the most holiday cheer, and tag the post with “CaptainsNightInContest. Devine and the Captain will then select a winner and get busy decking the heck out of the halls, with bright lights inside and out, Captain Morgan-branded holiday sweaters, a life-sized snow globe, and more.
"With all the house parties happening this season, I challenge all my festive fans to give us the best reasons for coming to their holiday soiree,” said Devine recently, “because I've got my ugly sweater and frosted cookies ready."
You know that the holiday season, particularly October/November/December, brings an avalanche of consumer spending, but it also brings an opportunity for your customers to gather together for parties at home--and whether or not they get a visit from Adam Devine, the spirit of Captain Morgan can still take their holiday festivities to the next level. Let your Captain Morgan-loving customers know that with a quick
visit to the Captain Morgan online store they can find all the sweaters, onesies and jumpsuits they need to accessorize their own Captain-themed p-ARRR-ty.
"Throughout the holidays, we know people enjoy fun times with friends right in the comfort of their own homes," said Linda Bethea, Vice President of Captain Morgan. "Whether they're competing for the ugliest holiday outfit or playing yuletide games, holiday party goers are staying in to enjoy the evening responsibly. So, it's only fitting that we deploy Adam to bring fun to these festivities in a way that only Captain Morgan can for those hosting the best holiday house party."
Full contest rules and regulations can be found
here, talk to your Breakthru Sales Consultant about ways you can leverage this contest for your business and your customers this season.