Buchanan’s Super Sweet 15

Aug. 3, 2018

 

An announcement years in the making came down recently from Buchanan’s, trumpeting the recent arrival of their newest addition to the permanent portfolio: Buchanan’s Select 15-Year-Old Blended Malt Scotch Whisky. 

This blend is set to be an instant hit for Buchanan’s, filling a premium niche in the brand and offering a rich, complex flavor profile which should appeal to Buchanan’s dedicated fanbase among consumers.

This new, aged whisky is the brainchild of Master Blender Craig Wallace, the man behind popular line extensions for some of Diageo’s most beloved brands, such as Singleton of Dufftown's 15- and 18-Year-Old whisky and Singleton of Glendullan's 15- and 18-Year-Old whisky. Wallace is also the creator of Smoky Goat for Whisky Union, blending the sweetness of grain, the body of the Highlands and the smoky flavor of Islay.

Buchanan’s Select 15-Year delivers a layered flavor built from “a combination of only fine single malts with great character and balance at the beginning,” Wallace said in a recent statement from the company, adding that the taste “evolves over caramelized notes to end in a persistent finish, marked by notes of toasted oak, initial aromas of caramel, walnut, light notes of apple and ripe pear.” 

Wallace praised the blend, saying “I am very proud of this fine whisky and hope that it will be enjoyed responsibly by Scotch Whisky enthusiasts across the U.S."

Sandhya Padmanabhan, a senior brand manager for Diageo, recently told Beverage Dynamics that Buchanan’s has had “an emerging start in the past few years, especially with Hispanic consumers,” something he attributes in large part to Buchanan’s flavor profile.

“We’ve been seeing a rising trend in the use of smokier spirits,” Padmanabhan told Beverage Dynamics, adding “Buchanan’s smoky flavor profile makes it ideal for mixing cocktails with fresh seasonal ingredients, providing a big opportunity for the brand to capitalize on this trend.” 

The distinctive flavor profile of Buchanan’s Select 15-Year, built by Wallace, sets it apart from the portfolio while also building upon what makes Buchanan’s so unique. 

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