Fall Flavors are Rising

Sep. 15, 2016

A little spice and a slow cooker can turn even the most basic red into a mulled wine masterpiece, warming your customers’ hearts as temperatures drop. Just like the leaves changing from green to yellow, orange and red, the passage of summer into fall heralds the return of some of America’s favorite wines. Stock your shelves this season with a cornucopia of new offerings that will have your customers falling in love with autumn.

“This time of year, I always serve a nice red Burgundy like Marsannay or Savigny-les-Beaune and a hearty slow-cooked beef stew that has the same wine in the recipe,” recommends Breakthru Beverage Fine Wine Specialist Jeff Anderson.

This fall brings a world of dark, deep reds perfect for mulling or quaffing on their own. Pinot Noir, Merlot, Cabernet Sauvignon, Beaujolais, Syrah and Grenache are some of the classic fall varietals that consumers love this time of year. Red blends are growing in popularity as well, with nationwide sales up from $1.15 billion in 2014 to $1.7 billion* in 2015, according to Nielsen.

For those looking to explore a new varietals this season, Anderson suggests, “a nice Cru Beaujolais like Moulin-a-Vent. This wine comes from one of the 10 Cru villages and is usually on the bold side with nice spicy-raspberry notes and rich texture. Serve this wine at cellar temperature to highlight the delicious fruit flavors. These wines are great values and can be found for around $20.” Call your Breakthru Sales Consultant to make sure they can be found on your shelf, too.

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* http://www.nielsen.com/us/en/insights/news/2015/its-all-in-the-mix-red-blends-are-stirring-up-uswine-sales.html