Hard Seltzers Aim to Set Up Sparkling Summer Sales
Jun. 13, 2016
While rose may be the reigning beverage of choice for warm weather imbibing, a new wave of hard sparkling waters are rushing into the off premise market, aiming to knock off the patio favorite.
Hard seltzers checkoff many of the boxes consumers are looking for when choosing a beverage. They’re gluten free, made with all natural ingredients, low in sugar and coming in a variety of fruit-forward flavors.
For beer drinkers, hard seltzers are a lighter, more refreshing alternative to bitter, malty beers during hot summer days. For cocktail fans, they are portable, pre-mixed versions of a vodka soda with lime. Crisp, clean and just barely sweet, hard seltzers are appealing to a wide-spectrum of millennial consumers looking for a new beverage experience.
The sparkling water category has been on the rise for more than a few years now. Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4% and is predicted to continue to grow1 well into the future.
Breakthru Beverage Minnesota is pleased to offer our customers a selection of hard seltzers including those from Truly Spiked and Sparkling and White Claw Hard Seltzer. Read on to learn more about these two fast rising brands and then contact your Sales Consultant to grow your hard seltzers selection this summer.
Truly Spiked and Sparkling
Launched this past spring, Truly Spiked and Sparkling is a 5% ABV spiked sparkling water with just a hint of fruit to complement this drink’s effervescent carbonation. Clean, crisp and refreshing, Truly Spiked and Sparkling uses allnatural, simple ingredients and no artificial flavors or sweeteners.
ABV: 5%
Calories per serving: 100
Carbs per serving: 2g
Gluten free: Yes
Flavors: Colima Lime, Grapefruit and Pomelo, and Pomegranate.
White Claw Hard Seltzer
White Claw Hard Seltzers are crafted to be dry and refreshingly drinkable, similar to how traditional seltzers were created. White Claw seltzers are 100% natural, low carb, gluten free, with 5% alcohol and just a hint of fresh fruit, all of which are important qualities to today’s consumer looking to make healthier lifestyle choices.
ABV: 5%
Calories per serving: 105
Carbs per serving: 4g
Gluten free: Yes
Flavors: Black Cherry, Natural Lime, Ruby Grapefruit