President Midwest Region
David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.
David is a seasoned leader with nearly 32 years of industry experience. Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota. There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.
Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.
He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery. At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.
David is a graduate of DePauw University.
Vice President Sales
Brad Redenius leads the Breakthru Beverage Minnesota sales and trade development teams in all sales functions for beer, wine, and spirits.
As a veteran of the beverage alcohol industry, Brad worked in retail during high school and college and joined the wholesale industry in 1985 with Continental Distributing Company in Chicago. He held numerous sales and management roles with Continental. In 1993, he relocated to Peoria and served as General Manager of Midwest Distributing which became Judge & Dolph’ s central Illinois operation in 1996. During his 13 years in Peoria, he led the company through several mergers and acquisitions including Midwest Distributing, Quality House, Kankakee Distributing in Kankakee and Champaign, along with E & F Distributing’s wine and spirits business. In addition, he led the integration of multiple suppliers into Judge & Dolph Peoria as they consolidated with Wirtz in Illinois.
Brad earned his Master of Business Administration from Washington University, St. Louis in 2005. Brad was promoted to Vice President General Manager of Wirtz Beverage Minnesota and relocated to St. Paul in 2007 and is now Vice President of Sales & Marketing for the Minnesota operations.