Summer Festival Snapshot

Jun. 15, 2017

Summer festival season is upon us, and that means many of the top alcohol brands are going to be out in full force connecting with outgoing consumers, including the industry’s most influential buyer – the millennial. It’s a well-known fact that millennials love outdoor summer festivals, and it’s the perfect forum for our brand partners to tap into their spending power by engaging them in a unique and fun setting.

 

Below is a rundown of summer festivals where consumers can expect to enjoy a variety of Breakthru brands.

 

June

6/17 - Lincoln Park Zoo Brew

Various craft beer

 

6/17 - Micro Brew Mile Craft Festival

Various craft beer

 

6/23-6/24 – Winnetka Music Festival

Various craft beer

 

6/23-6/24 – Chicago Ale Fest

Various craft beer

 

6/23-6/24 – NHL Fan Fest

Diageo

 

July

7/7 – West Fest

Prairie Vodka, Phillips Distilling Co.

 

7/14-7/16 – Pitchfork Music Festival

Don Julio, Diageo

 

7/20 – Green City Market

Various craft beer and spirits

 

7/21-8/20 – Cirque du Soleil

Diageo, Russian Standard

 

August

8/3-8/6 – Lollapalooza

Red Bull

 

8/25-8/27 – Logan Square Food Truck Social

Prairie Vodka, Phillips Distilling Co.

 

All Summer

Arlington Race Track

Diageo