Breakthru Beverage Florida Springs into Rose All Day

Jun. 2, 2016

Rosé wines are lifestyle wines. They are easy-drinking, vibrant wines that compliment a variety of warm weather dishes and embody the relaxing, laidback lifestyle that comes with living in a state that has more than 1,200 miles of coastline and 663 miles of beach. All of which bring a flood of tourism dollars into the state.

Sales of rosé wine over $12 are on the rise in Florida and more consumers are asking resorts and restaurants for additional rosé wine options. To capitalize on this emerging trend, the Breakthru Beverage Florida (BBFL) wine team created the Rosé All Day campaign to raise the awareness of its customers, suppliers and sales team to the growth of Rosé and BBFL’s complete selection of rosé wines in its portfolio.

The Rosé All Day campaign kicked off in early May with a week-long sales focus to really accelerate the movement.  This was followed by a series of tastings and events held across the state educating customers and consumers on rosé wine’s strong selling points.

“This campaign has been a great success. We’ve been able to showcase how BBFL is tied into evolving wine trends, investing in them and connecting them to our customers in a way that builds true value. Plus we are all having a lot of fun,” said Alan Paquette, BBFL vice president of wine.

If you would like to embrace the strength of the emerging rosé category contact your Sales Consultant to learn more about Breakthru’s full rosé portfolio.