As EVP of Sales & Marketing for Breakthru Beverage Group, Kevin Roberts oversees sales and marketing efforts for the company’s key business segments. Along with members of the executive team, Kevin drives strategy and long-term planning and innovation.

Kevin joins Breakthru Beverage Group from Executive Vice President of National Sales for Wirtz Beverage Group. He is an innovative thinker who’s focus on solutions and opportunity have propelled him through his career.

Previously, he led Wirtz Beverage Group’s Nevada operation as Senior Vice President. In that role, he embraced the opportunity for innovation and applied a change leadership approach that elevated and expanded the statewide operations.  Attracting new supplier partners, applying cross-functional leadership experience and managing overall P&L for the TBA business, were all critical to the company’s success.

A well-developed leader, Kevin has experience in the beverage alcohol business on both the supplier and distributor sides including positions with Moosehead, Guinness and Diageo. Trade development, national account management and sales and marketing are among his many areas of expertise.

After graduating from Western Michigan University with degrees in marketing and accounting, Kevin began his career in the beverage industry.