Welcome To

Breakthru Beverage South Carolina

Breakthru Beverage South Carolina was formed in 1935 and is the largest beverage distributor in the state, with distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head.

Formerly known as: Ben Arnold Beverage Company

Leadership

Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Sean O'Connor
President, South Carolina

Sean O'Connor

President, South Carolina

Sean Thomas O’Connor brings nearly 28 years of beverage alcohol-industry experience to his role as President of Breakthru Beverage South Carolina. Prior to joining Breakthru Beverage, Sean spent 24 years with Brown-Forman in a variety of sales, marketing and executive leadership roles. Prior to joining Breakthru Beverage Sean served as both Senior Vice President and National Sales Director for North America.

Sean serves as current President of the South Carolina Wine and Spirits Wholesalers Association. He is a Board Member at the Cardinal Newman School in Columbia as well as President of the booster club.

Sean is a graduate of Marietta College in Ohio with a Certificate in Management from the John D. Anderson School of Business of the University of California.

Gene Hall
VP of Sales Operations

Alex Edgemon
Region VP Human Resources

RD Quickel
Sr. Manager Finance

Paul Williams
VP of Sales- Dynasty Division

Tim Daning
VP of Sales- Elite Division

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Barry Thompson
VP of Sales- United Division

Robert Gist
VP of Operations

Darterian Moore
Trade Development Manager

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Joe Ziegler
Whiskey Ambassador

Maria Lehman
Tequila Ambassador

Frank Foster
South Regional Director, Emerging Craft Brands

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.